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Marketing Myths That Are Killing Business

Name: Marketing Myths That Are Killing Business
SKU: 2727
Price: 7.50 USD
Availability: InStock

$7.50

In stock

SKU: 2727

Category: Books, Business/Economics/Finance

Attributes	Value
Condition	Good
Format	Trade Paperback
Author	Kevin J. Clancy, Robert S. Schulman
ISBN	9780070113619

Description

Most businesses blithely cling to common marketing "wisdom"-and many pay the price by failing. That's the tough premise of this spirited book, packed with unconventional solutions and counter-intuitive answers adaptable to almost any business situation.