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Contemporary Cases in Consumer Behavior

Name: Contemporary Cases in Consumer Behavior
SKU: 6128
Availability: InStock

$6.00

In stock

SKU: 6128

Category: Books, Business/Economics/Finance

Attributes	Value
Condition	Good
Format	Trade Paperback
Author	Roger D. Blackwell

Description

This collection of 44 classic and contemporary cases allows students to develop their analytical skills as they apply consumer behaviour concepts. A variety of sizes and types of companies are addressed to give students a broad understanding of the application of consumer behaviour concepts.